Audi Car Dealership

Commercial Case Study

Product Installed: WyreStorm Matrix Switchers

In late 2011, one of Inchcape’s brands, Audi, was planning a new flagship dealership to be built in Swindon, Wiltshire, UK.The dealership brief stipulated full uncompressed HD video and audio distribution from multiple sources to multiple display points and multi-channel audio signals split and switched between 2 main zones within the dealership: front of house and rear of house.The client wanted total freedom to show any source on any display at any time, from rolling corporate video from dedicated Blu-ray to live news channels in customer lounge areas, with the reliability of continuous switching and distribution demanded by one of the premiere automotive manufacturers in a flagship retail outlet.

The capability of using a local source input such as a laptop was crucial in areas of the dealership to be used business events such as launches, presentations, seminars, trainings and conferences, with an output synergy across all displays in the dealership being a specific requirement for corporate events to enable all screens to display the same content throughout the entire site.

Distribution across a network comprising of a variety of screens supplemented in the boardroom by a 70” smart board with integrated freeview/Blu-ray player and a host of multi-format AV inputs, all managed using the WyreStorm matrix switch. Given the sheer size of the dealership and the distances transmissions are required to travel, WyreStorm HDBaseT extender sets were selected to distribute signals.

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