This year’s Integrated Systems Europe (ISE) in Barcelona wasn’t just another event in the AV calendar; it marked the 20th anniversary of the world’s largest AV fair. Celebrating two decades of innovation, WyreStorm, a leader in AV technology, was right at the heart of the action with a 16-member delegation ready to showcase our latest advancements and reconnect with the industry.
A Week of Firsts, Awards, and Partnerships
ISE Day 1 at our booth #3A900 was a truly fantastic start to the week. The show floor was buzzing, and many individuals went out of their way to check out the exciting stuff in our booth. A lot of attention was pouring into our newly released NetworkHD and Education Matrix Switchers as well as our new ceiling speakers lineup. We spent the day giving countless live demos of those new NetworkHD models, our new and diverse Education Solutions, as well as having detailed discussions regarding our other product lines. We were honored to host some of our top distribution partners from around the globe, presenting awards to IPS for Top Distributor in the MEA region for 2023, Exertis Germany for Top Distributor in Europe, Habitech for Top Distributor in the UK, Legatum for Top Distributor in India, and HiTech CIS. Additionally, we met with Solstice AV, our new distributor in the UK, to discuss exciting future prospects for our partnership.
We have received outstanding feedback about our new MX-1007-HYB education matrix switcher. Seeing people light up about the potential opportunities it presents to system integrators in the education sector is exciting. Education & AV over IP technologies are on the on the rise and with more IT and AV integrating, we’ve seen more top technologists from prominent educational institutions visiting to find out how they can develop their facilities.
We had many individuals seek our team out to get the details of our brand-new NetworkHD 120 series, the 4K AV over IP over 1Gig solution, especially when experiencing its powerful Multi-View capabilities for themselves. Those AV professionals were excited to see this powerful and ingenuine product and will be looking to specify it on more projects.
More Visits from our distributors and dealers from around the world that were in attendance including people from the US, Europe, the Middle East, Africa, India, Australia, and the list goes on.
Samantha Buchanan, WyreStorm’s Marketing Manager, engaged in collaborative discussions with numerous industry stakeholders, including manufacturers, organizing bodies, and leading AV publications. Among these were notable names such as Netgear, SDVoE, AVIXA Council, AV Technology, Mondo DR, Dante, InAVate, ZioGiorgio, HDBaseT, AV Magazine, Copper Leaf, TMT, Pro AVL Asia & Central, Commercial Integrator Magazine, Xyte with Andrew Gross, Systems Integration Asia, and Falcon Mail, to highlight a selection.
This year we hosted our annual partner event in Hotel Colon, a historic building in the center of Barcelona overlooking the beautiful 13th century Catedral De Barcelona. The event was for WyreStorm’s top distributors and dealers, and it was great to catch up with them all in such a fun and casual atmosphere.
With another strong day in the books, we quickly noticed that there were several familiar faces that started coming back around to WyreStorm’s booth. This time with their colleagues, managers, and friends to have them get a look at our products. Day 3 excitement and momentum began to build. With returning individuals getting more technical, WyreStorm’s technical team leveraged their expertise to demonstrate the capabilities of our new Education Solutions as well as our various other lineups to the highly intelligent integrators and business owners.
We Won! We got the announcement that our Education Matrix MX-1007-HYB has won the Best of Show 2024 in the Sound & Video Contractor category at ISE, which sends our team into a great delight! It’s a great solution and we’re glad we got the recognition of the award judges!
WyreStorm’s Product Director, Zec Voislav, had an interview with rAVe going through our SYGMA cloud in-depth and highlighting all the benefits and features this powerful Cloud management solution has to offer.
Our sales team made some very meaningful connections with distributors and potential partners and went above and beyond to make our current distributors and dealers feel seen throughout the madness of the show.
On the last day of the show, everything started to cool off a little bit and this gave us the opportunity to have more quality conversations with distributors, reps, and many potential partners. Our sales team had great meetings with many industry partners, including NDI, SDVoE, Q-SYS, Digital Projection and others.
Lastly, we picked our booth space for next year. We’re excited to tell you that WyreStorm is going to ramp up the booth space at a very strategic location in the East entrance of Hall 3 and you won’t want to miss it!
Again, we appreciate everyone that stopped by and hung out with us during the show. We hope that you walked away feeling good, confident, and educated on our products and overall, who we are as a team. We saw that people are eager to meet in person & network, which is the very essence of our AV industry. The connections we have made over the past four days will undoubtedly drive WyreStorm to greater successes.
See you next year!