BMW/MINI Car Dealership

Commercial Case Study

Product Installed: NetworkHD IP Series

The modern car showroom is packed to the rafters with audio/video and IT delights requiring unique integration strategies for the dealership to leverage its ability to inform, serve, tantalize, entertain and persuade customers into making their purchase. Set across three floors, incorporating two car showrooms (BMW and MINI) with very different design aesthetics, plus large maintenance areas, Cooper of Reading was always destined to be an exciting and challenging building project – one that deserved an AV installation to suit its scale and retail gravitas.

Meeting a delivery timeline of just six weeks prior to completion required a unique integration strategy – one that leveraged strong working relationships as well as the enriched customer experience through AV that BMW Group is renowned for. Although the increased opportunity of using IP solutions for commercial AV distribution benefits by offering greater choice, with that choice comes risk – will the equipment specified do what the project requires?

The main distribution system comprised of WyreStorm NetworkHD JPEG2000 AV over IP solutions distributing centrally located sources to 17 display zones around the dealership. NetworkHD is unmatched in terms of speed and ease of install, reliability and compatibility with other specified equipment and gives the installers a great deal of flexibility in terms of expanding the project.

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