CREATING AN IMMERSIVE CUSTOMER EXPERIENCE
With traditional retailing under continuous threat from online providers, stores are changing into a more destination based shopping experience. One way to achieve this is to create a stunning, high contrast and interactive multimedia experience. Having content deployed based on time, proximity sensors to direct customer interaction is something that online retailers cannot compete with. Using a variety of technology platforms and an array of high resolution content, you can create compelling content to keep customers engaged and buying.
4K HDR EVERYWHERE
The benefit traditional retailers have over online providers is face-to-face customer engagement. To gain the maximum benefit out of engagement, deliver 4K high resolution, high contrast, HDR images that draw attention to even the most detracted visitor. Computer driven content can now deliver 4K, 60hz, and 4:4:4 media, so why not offer a close-up customer experience with the very best resolution possible? In doing so, one maximizes the investment in graphic content. Experiences can be further enhanced by advanced video processing, such as a large video wall or single display MultiView process.
Large display environments doesn’t mean less control. To the contrary, a centralized desk top management suite can control a significant number of displays with a single key stroke. Central management can also monitor device status, getting early notifications of an offline display, which could impact on customer engagement and spending. Centralizing content distribution can also reduce the amount of subscription based, managed delivery services. Having just a few digital content players connected to a wider management solution, can reduce ongoing and re-occurring costs.
From customer engagement areas, to staff communal spaces, to meeting rooms, the AV solution can live on the network. Each device can potentially operate as an individual space but can just as easily operate as a total connected retail environment. AV over IP then becomes multi-functional, providing high quality digital content, but through a simple command or press of a button, you can turn all building displays to receive store wide messages, digital signage or mass broadcast of emergency notifications in seconds, regardless of network size.